Decoding Brand Affinity Excerpt: How We Measure Brand Love

Taken as an excerpt from our Decoding Brand Affinity report, this is an all-you-need-to-know for how YPulse formulated our tracking survey that assesses brand love across 20 unique diagnostics, each funneling into our overall YScore+ affinity measure. We give you the 101 on how you can use our brand tracker to better position your brand, find what’s driving young consumers’ decision to purchase from your brand, and areas of opportunity—to gain affinity among Gen Z and Millennials.