44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers.

44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers. New TV spots will drop the traditional Clydesdales and instead feature young people, and a new campaign will also involve music festival partnerships, and parties in college towns featuring Jay Z. But some are warning that to really appeal to Millennials, Budweiser shouldn’t look like they’re trying too hard. (Time, PR Newser)