Foodie culture looks different than it used to, and these food influencers are keeping up with the trends… TL;DR Because of Gen Z’s preference for new, entertaining styles of food content, some food influencers aren’t even making food The top food influencers are tapping the interests of both Gen Z and Millennials Creators like @BlackGirlsInTraderJoes gain followings by highlighting a foodie community niche, and bringing diversity to the content stream There are tons of food content creators on social media, so standing out from the crowd can be a challenge. YPulse’s newest trend report, The End of Foodie Culture (As We Know It), shows that Gen Z are less likely to consider themselves foodies than Millennials, and less interested in foodie content on social media. Which makes it even harder to gain a dedicated social media following as a food influencer. But, those who find their niche and take a new approach are finding success . So, while many of them haven’t been making content for as long as...
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