Questions about young consumers’ financial outlooks are frequent these days, as brands try to get a grasp on the economy. YPulse’s research shows that there are clear upward trajectories when it comes to these generations’ finances: Gen Z and Millennials’ employment status has surpassed its pre-pandemic numbers, and they’re more likely to be financially independent than ever before. But despite this positive momentum, young people are more worried about finances compared to last year. Stress about debt, immediate financial priorities, and the potential recession are all creating shifts in their spending. This year’s Personal Finance and Services report explores not...
