Young Europeans are expanding the definition of wellness beyond just physical or even mental health. Now, it’s all about how they feel… TL;DR Gen Z and Millennials are pushing wellness culture away from looking good to feeling good Their feel-good approach to wellness is turning indulgence into a form of self-care Brands have an opportunity to lean into this new definition of wellness with marketing and products that encourage feeling good Over the years, Gen Z and Millennials have radically altered what “wellness” means to them—and to culture at large. Raised on diet fads and images of jutting hip bones,...