Gen Z and Millennials live in the age of the influencer, and effectively, the age of the parasocial relationship. For young people, the idea that they can feel a close bond with their favorite celebrity is a simple truth. Thanks to social media, the celebrities who once felt far above now feel like close friends, and the idea of being a “fan” has shifted. This is especially true of online celebrities and influencers, whose whole brand is their own personality and life, rather than a character or talent—they’re marketing a sense of really knowing them, and it works.  Our Celebrities and Influencers report takes a look into the relationship young people have with celebrities—who they trust, who they want to be like, and importantly, who they’re following. While they may see any number of celebs and influencers, mainstream or not, suggested to them on their feeds, the ones they choose to follow truly have their support. YPulse data shows 65% of 13-39-year-olds follow a TV / movie celebrity, musician,...