YPulse’s brand tracker monitors young consumers’ feelings toward hundreds of brands, and they rate these 15 clothing brands the coolest… TL;DR Streetwear is the common denominator of the top five coolest brands, and their top choice is unwavering for another year in a row SHEIN has jumped ranks for Gen Z as they look to keep on trend quickly But environmentally conscious brands are being rated “cool” this year, above some of their favorite major retailers Young consumers have created fashion identities for themselves, in their everyday life and especially on social media. When asked what types of clothing they...