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Cultural Appropriation Keeps Trending–Here’s What Brands Should Know

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
Cultural appropriation is an important issue to Gen Z and Millennials, and there are ways to support them in facing it on social media TL;DR Cultural appropriation is a constant problem on social media, where some “new trends” are really pieces of culture stolen from minority groups without credit   Gen Z and Millennials critique and educate when they see cultural appropriation on social platforms, sometimes with humor despite their serious view on it Brands can avoid cultural appropriation by putting in time to critically evaluate trends they want to participate in, and take responsibility for any done unintentionally Gen Z...

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