Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

4 TikTok Influencers You Haven’t Heard of Yet, That Millions of Gen Z and Millennials Have

PDF

“I never expected this to blow up” is the new “thanks for one million subscribers” for TikTok influencers…

TL;DR

  • Gen Z and Millennials trust creators their own age because they can relate to them, making micro- and nano-influencers a powerful force 
  • TikTok is helping many young influencers amass huge dedicated followings–even though they might not be on the mainstream radar
  • Many of these influencers are using their platforms to amplify voices that have traditionally been left out of the mainstream
Once upon a time, there was a formula to being a successful content creator, but now, all it takes is a well-timed 15-second video. Where five years ago a YouTuber may spend a full week writing, filming, and editing a video in hopes of it making the trending page, a TikTok user today can use...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?