Mass Merch Mentality Trend Report

As #WalmartHauls continue to go viral on socials and Walmart, Target, and Amazon continuously rank highest on YPulse’s brand tracker, one thing is clear: young people have a real affinity for their mass merch. This may come as a surprise to older gens… after all aren’t Gen Z and Millennials all about conscious consumption? The reality is, Gen Z and Millennials grew up in the shadow of the Great Recession, which shaped their budget-conscious mentality at a young age. As a result, shopping at mass merch / big box retailers has become their norm. But it isn’t just affordability that’s...