Main Character Energy Trend Report

The past two years have been a time of reevaluation, reassessment, and realizations for Gen Z and Millennials, influencing them to shift their mindsets and take a more intentional approach to life. Now, these gens are putting their happiness in the spotlight and harnessing “main character energy” to make themselves the protagonists of their own lives. But what does that really mean—and how can brands get involved? Download the full report for insights on: What this “main character” approach is and how Gen Z and Millennials’ shift in mindset led to it The micro-trends that have stemmed from focusing on their happiness and how they have taken over social media How brands can tap into “main character energy” to reach young consumers Report length: 46 pages Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in April 2022 All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and...