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MeUndies Addressed Its Controversial NFT on The Viral List

Written and Edited by the YPulse Editorial Team
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MeUndies responded to customer backlash about its NFT, a Reading Rainbow TikTok filter is bringing Gen Z and Millennials back to their childhood, the night luxe aesthetic is putting a (much needed) spin on the idea of wellness, two Harvard students built a website to help Ukrainian refugees—plus more internet buzz on this week’s Viral List! MeUndies Announced Its Refined NFT Plans Following Customer Backlash YPulse told you about the wave of customer backlash MeUndies experienced after announcing it was joining the Bored Ape Yacht Club (in case you need a refresher: consumers were calling out how its NFT plans go against the brand’s sustainability efforts / claims). After staying silent and quietly removing mentions of the NFT on Twitter, the brand is opening up about its initial intentions and revised plans. On March 10, the brand posted a statement titled “An Update on Our NFT…” on the MeUndies subreddit. It explained that the intention behind joining the Bored Ape Yacht Club (BAYC) was to turn the image into...

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