28 Row is a college influencer marketing platform that wants to connect Gen Z females with brands that represent interests and values that align with theirs… TL;DR More Gen Zs are aspiring to be an influencer or content creator Gen Z prefers peer-to-peer recommendations over traditional advertising Gen Z wants to work with brands they believe in, so it’s important that brands find influencers that align with their values and beliefs Most Gen Z females are nano-creators. YPulse’s New Content Creators trend report found that the majority of young consumers create their own social media content for a broader audience than just their friends and family, with 66% of 13-20-year-old females saying they do so. We told you that being an influencer / content creator is a top dream job for Gen Z,and many of them are eager to work with brands. But while they may be building their followings, there is little guidance out there on how to translate that into a career or side hustle. Now, a...
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