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This Platform Wants to Help Gen Z Females Achieve Their Influencer Dreams

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
28 Row is a college influencer marketing platform that wants to connect Gen Z females with brands that represent interests and values that align with theirs… TL;DR More Gen Zs are aspiring to be an influencer or content creator  Gen Z prefers peer-to-peer recommendations over traditional advertising Gen Z wants to work with brands they believe in, so it’s important that brands find influencers that align with their values and beliefs Most Gen Z females are nano-creators. YPulse’s New Content Creators trend report found that the majority of young consumers create their own social media content for a broader audience...

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