How many young consumers are going to watch the Super Bowl—and how are they planning to watch it? We used our on-demand survey to dig into their plans and shows how their big game viewing continues to shift… Super Bowl LVI is almost here and is the second big game to take place during the pandemic, but will it impact how young consumers watch it? The NFL is one of their top sports leagues—and ahead of the NFL season, we broke down how many of them watch football, reporting that a third of young consumers follow NFL football, while nearly...
