What brand’s / store’s app do young consumers use? We asked, and these are the top 10… According to Statistic data, the number of app downloads globally has been increasing constantly from 2016, surpassing 200 billion in 2019. Especially during lockdowns, app downloads and usage have exploded. In 2021, consumers downloaded 230 billion apps to their connected devices—up more than 63% from 140.7 billion app downloads in 2016. And of course, as online and mobile shopping increased during the pandemic, App Annie and Poq research found that app usage grew 30% in 2021. For brands, this means that there’s more opportunity, and more competition, to be a part of Gen Z and Millennials’ mobile screens. But to actually be one of the apps that they choose to download and use requires a lot–our data shows that they most want apps that are fun, give them a new way to pass the time, or improve their lives in some way. So, what brands and retailers make the cut? YPulse’s recent...
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