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It’s no secret that TV viewing is becoming more social, but Nielsen highlights just how much its impacting Millennial audiences.

It’s no secret that TV viewing is becoming more social, but Nielsen highlights just how much its impacting Millennial audiences. More than half (54%) of 18-34-year-olds said they started watching a show because of Facebook comments and 2 in 10 were prompted by tweets. (LA Times)

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