It’s finally 2022. What new skills do young consumers want to learn this year? There’s no denying that 2021 was still a difficult year for young consumers, but that didn’t stop them from pursuing their hobbies or learning new things. YPulse’s Self-Taught trend report looks at what topics young consumers are turning to the internet to learn, what they wish they learned in school, and where they are alternatively learning these topics, and much more. We told you that Gen Z and Millennials are generations of researchers whose top resources include Google, YouTube, and other online platforms, when they want to learn something new. The top things they’ve researched in their free time? DIY/How tos, hobbies, and new skills. For brands, there is a huge opportunity to provide resources that speak to their desire to learn. But what do they want to know about now? In the trend survey, we also asked 13-39-year-olds, “What new skill or topic do you plan to learn more about this year?” and these...
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