Yes, another year is actually here – and so are our predictions for what Gen Z and Millennials will bring to it… Happy New Year! While our collective consciousness is still stuck somewhere in 2020, the shocking reality is that 2022 has in fact arrived. And as always, the YPulse team has pulled together some of our biggest predictions for the coming months. Our research on young consumers provides a constant stream of current insights – but also a vantage point on the trends that have potential to grow into something bigger, and impact both young consumers and brands. Though 2020 and 2021 have been thrillingly unpredictable in many ways, we have still seen many of our predictions come to fruition. In 2021, many young consumers did indeed leap into experiences as soon as they felt it was safe (remember Lollapalooza?), and embraced a new focus on wellness, as we had forecasted. We’re kicking off this year with five thoughts on what 2022 might bring for Gen...
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