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As Twitter continues to play a big part in TV viewing, the social network announced that it’s buying Bluefin Labs, a social TV analytics company.

As Twitter continues to play a big part in TV viewing, the social network announced that it’s buying Bluefin Labs, a social TV analytics company. Bluefin Labs analyzes chatter about TV shows, so brands and networks can target online and offline advertising. This acquisition will make it more meaningful for companies to understand social buzz and will strengthen the growing relationship between TV and Twitter. (NY Times)

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