Last week we had a few of our YAB members cover the popularity of Snapchat.

Last week we had a few of our YAB members cover the popularity of Snapchat. The importance of apps like Snapchat is that it's riding the wave of disposable consumption among this generation. WSJ takes a closer look at this in the teen and tween generation stating: “The great contradiction in the digital age is that while material is said to last indefinitely, its intangible quality may actually make it less permanent in our lives.” (WSJ)