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It’s a question that young consumers and brands alike want the answer to: how do I go viral?

It’s a question that young consumers and brands alike want the answer to: how do I go viral? Sometimes what takes off as a meme is impossible to predict, but for the short-lived Harlem Shake phenomenon, it looks like it might have been corporations, not consumers, who spread the word and made it a trend. (Quartz)

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