Time-shifted viewing and streaming services mean that young consumers are often fast-forwarding through the commercials and getting straight to the good stuff.

Time-shifted viewing and streaming services mean that young consumers are often fast-forwarding through the commercials and getting straight to the good stuff. Movie rental site HitBliss, currently in beta, may have the solution. The service (which currently has a waitlist to join) gives viewers credits for watching commercials, which they can then use towards even more rentals. (Springwise)