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Not understanding the difference between blogs, aggregators, and original content sites; staying too committed to their own branded websites—and not branching away from traditional media are just some of the ways that big brands and Boomers are misreading how to communicate to Millennials.

Not understanding the difference between blogs, aggregators, and original content sites; staying too committed to their own branded websites—and not branching away from traditional media are just some of the ways that big brands and Boomers are misreading how to communicate to Millennials. (AdAge)

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