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Heineken is tapping into the Millennial desires for both experiences and quasi-danger in their new “Dropped” campaign.

Heineken is tapping into the Millennial desires for both experiences and quasi-danger in their new “Dropped” campaign. In an effort to target adventure-seeking young men, the brand will take guys from around the world and drop them into remote global locations to find their ways home. Their adventures will be aired in online episodes. (MediaPost)

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