Millennials perceive email as almost outdated, yet 84% of retailers are investing in targeted email programs and only 28% are looking to data to improve website performance, with fewer than half collecting social network stats.

Millennials perceive email as almost outdated, yet 84% of retailers are investing in targeted email programs and only 28% are looking to data to improve website performance, with fewer than half collecting social network stats. (Digiday)