Though digital interaction is the key in targeting Millennials, other mediums need to be taken into account as well.

Though digital interaction is the key in targeting Millennials, other mediums need to be taken into account as well. This “Marketer's Guide To Reaching Millennials” instructs readers to think of Gen Y “more in terms of a symphonic orchestra,” and notes the complexities of marketing to a group that is more likely to respond to endorsements from Jimmy Kimmel and Steven Colbert over more glamourous celebrities. (Adweek)