Online advertisers are marketing to moms as a homogeneous group, but this approach fails to engage Millennial moms, the queens of word-of-mouth marketing.

Online advertisers are marketing to moms as a homogeneous group, but this approach fails to engage Millennial moms, the queens of word-of-mouth marketing. Millennial moms are “highly connected and highly influential,” accounting for 22% of U.S. mothers and using an average of 3.4 media accounts for 17.4 hours a week, far surpassing their older cohorts on social media. They are also more likely to tweet, snap and blog about the products they use. (Mediabistro)