Hipsters of Brooklyn unite as H&M finally opens up its second shop in the borough after a five-year delay. The store’s grand-opening will be an all-encompassing block party, with music, games, food, free swag, gift cards, and even concert ticket prizes. The store’s location, neighboring the Barclays Center, holds significant foot traffic, as does the brand’s loyal following among budget-conscious yet trend-driven Millennials. (Racked NY)
