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Brands are expected to have a presence on social media, but that activity is not necessarily driving traffic to fashion retail sites, despite some major spending on the platforms by big players like Oscar de la Renta and DKNY.

Brands are expected to have a presence on social media, but that activity is not necessarily driving traffic to fashion retail sites, despite some major spending on the platforms by big players like Oscar de la Renta and DKNY. (Racked)

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