@SummerBreak is the first reality series to run only on social media.

@SummerBreak is the first reality series to run only on social media. Created by AT&T, BBDO, and The Chernin Group, the series follows a group of high school seniors during their last summer together. The summer drama action takes place across multiple social networks, with plotlines carried out on the characters' Twitters, Instagrams, Tumblrs, and YouTube accounts. (Springwise)