Shein is ruling the fast-fashion game.

Shein is ruling the fast-fashion game.This week, Shein became the top trafficked website across all fashion and apparel sites worldwide—a spot formerly held by Nike and H&M. Shein is quickly growing as one of Gen Z and Millennials’ favorite clothing brands, and data from Earnest Research shows that Shein has doubled its fast fashion sales, jumping from 13% at the beginning of the year to 28% as of June. The total U.S. fast fashion market also grew by 15% in the first half of the year, likely stemming from shoppers’ excitement for being able to dress up and go out again. (Sourcing Journal)