Kristin Bell’s Happy Dance is targeting Millennial moms with CBD skincare. Happy Dance is “focused heavily on the CBD-curious [M]illennial mom demographic” and with product names like “Look Alive,” the brand playfully speaks to their busy schedules and “everyday stress.” YPulse’s trend research shows that 28% of Millennial moms have used CBD products, and Happy Dance is also focused on educating about the ingredient’s benefits to grow that number. After launching with three body care products in late 2020, the brand is already expanding, selling via DTC and with Ulta as an exclusive retail partner. More beauty retailers are opening up to stocking CBD, but currently big box brands are still hesitant due to current regulations. (Glossy)
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