Young readers are sharing their favorite titles on #BookTok, and it’s having a significant impact on sales.

Young readers are sharing their favorite titles on #BookTok, and it’s having a significant impact on sales. Whether they’re based on food, art, thrifting, or even water bottles, TikTok subcultures are becoming powerful online communities. Now, “BookTok” is becoming the ultimate reading guide for young book worms on TikTok, and it’s boosting sales for new and old titles. They Both Die at the End by Adam Silvera was published four years ago, but in August 2020 the book experienced a sudden uptick in sales after becoming a favorite on “BookTok.” To date, #TheyBothDieAtTheEnd has garnered over 37 million views of users reacting to the book’s ending, and more titles that were released prior to “BookTok” becoming a thing are experiencing a surge in popularity thanks to the growing community. Barnes & Noble is taking note of “BookTok” as a major opportunity for book retailers and is working on a TikTok trending section to capture the titles being talked about on the app. Some of the most trending hashtags on TikTok consist of subcultures like “BookTok,” and the community is helping authors find new audiences of young readers. (NBC)