Amazon has opened a hair salon in London. Young consumers’ focus on wellness has intensified—and their spending has grown with it. Their self-care-fueled purchases have helped the industry boom, with 51% of young females in the U.S buying beauty and skincare products as retail therapy during the pandemic, according to YPulse’s latest beauty and personal care report. Jumping into this boom—and the slow return to IRL retail—Amazon is opening an experimental brick-and-mortar hair salon. While customers can get a real haircut, they can also play around with AR haircut apps, test “point-and-learn” technology, as well as scan QR codes to buy products from Amazon’s Professional Beauty Store. (The Verge)
