McDonald’s is banking on the McWrap to lure Millennials interested in made-to-order and fresh ingredients, but so far the verdict is out on whether the strategic new product has drawn in more young consumers. (Businessweek)
Aug 12 2013
McDonald’s is banking on the McWrap to lure Millennials interested in made-to-order and fresh ingredients, but so far the verdict is out on whether the strategic new product has drawn in more young consumers. (Businessweek)