Samsung Galaxy is going after the Depop generation (a.k.a. Gen Z). Papa John’s, Vans, Dickies Girl, and Anna Sui are just a few of the brands collaborating with Depop to reach young shoppers. Now, Samsung Galaxy is partnering with Gen Z’s beloved resale platform to appeal to the generation’s side hustle mentality for selling their clothes and accessories online. The What to Flex campaign is being promoted on Depop’s “Explore” page, showing the unique value that Samsung Galaxy devices can offer Gen Z fashionistas interested in resale marketplaces. The Samsung-Depop deal is making a major play for young consumers who tend to go for Apple products in an attempt to show the digital natives Samsung’s advantage in capturing content for social media. (The Drum)
