Absolut’s newly launched multi-media “Transform Today” campaign is targeting urban Millennials with the message that they can “take control of their future.” TV spots will feature four young artists, and an online contest is asking fans to submit creative projects that represent how they would “transform today.” (MediaPost)

Absolut’s newly launched multi-media “Transform Today” campaign is targeting urban Millennials with the message that they can “take control of their future.” TV spots will feature four young artists, and an online contest is asking fans to submit creative projects that represent how they would “transform today.” (MediaPost)