Pro athletes are merging traditional sports with gaming. By now you know that the majority of young people are gaming. According to the co-founder of Subnation, the way NBA, NFL, and other major athletes got involved with the video game versions of their sports during COVID accelerated the growth of traditional sports interacting with esports. To connect with sports audiences last year, Pittsburgh Steelers’ Juju Smith-Schuster launched Team Diverge, an athlete-led gaming entertainment and lifestyle company, and Green Bay Packers’ Marquez Valdes-Scantling created his own esports team with Subnation. The Green Bay Packers also hosted a live Call of Duty tournament on Twitch, and several other athletes opened Twitch accounts soon after, racking up subscribers. Esports viewership rose from 79 million users in 2018 to 92 million users in 2020, and according to Newzoo the annual growth rate of esports viewership is expected to surpass 10% by 2023. (The Drum)
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