Representation in Action Trend Report

Gen Z and Millennials are the most diverse generations in history, with half of these groups identifying as BIPOC. For brands, understanding representation and inclusion can be the deciding factor in successfully reaching young people today—and having a lasting future with them. The majority of 13-39-year-olds say that it’s important to talk about representation, and while strides have been made to improve inclusion in media and marketing over the last decade, these generations are looking for more. From the impact of inclusivity on young people’s buying and viewing behaviors to the steps they want brands to take next, YPulse’s Representation in Action research explores everything brands need to know about this vital issue. Download the full report for insights on:  How calls for diversity and inclusion have evolved throughout the past few years Whether or not a brand’s diversity efforts—or lack of—has a direct impact on young consumer behaviors How young consumers feel when older, established brands take on racial representation The industries young consumers say should be reflecting...