YouTube is paying content creators to use its TikTok clone, Shorts. YPulse told you how entertainment platforms like Snapchat, YouTube, and Netflix are competing with TikTok’s short-form video empire, and now YouTube is amping up their recruitment efforts by offering $100 million to creators in the U.S. and India who come to Shorts to make original content. The TikTok-esque feature, which started launching in the U.S. in March, says they will reach out monthly to creators with the most engagement and views, and essentially anyone, as long as they’re making original content, is eligible to take part in the app’s offer. YouTube’s goal is clear: the social platform wants to achieve a sense of exclusivity and originality, and since Shorts doesn’t offer a built-in way to make money, this up front payment could be enough to get people to migrate from TikTok. (The Verge)
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