We mentioned the next crop of wine makers with Millennials in their sights, and the industry is now shifting entirely to serve this generation who represents one third of core drinkers.

We mentioned the next crop of wine makers with Millennials in their sights, and the industry is now shifting entirely to serve this generation who represents one third of core drinkers. Boomers value the snobbiness of wine, but Millennials care more about authenticity and adventure than luxury, looking to spend an average of $10-12 per bottle. (Fox Business)