There is a “new American pragmatism” among Millennials ages 25-34 and their shopping behaviors have changed drastically upon becoming parents, a role that will describe 80% of this generation in a decade.

There is a “new American pragmatism” among Millennials ages 25-34 and their shopping behaviors have changed drastically upon becoming parents, a role that will describe 80% of this generation in a decade. For the 26% of older Millennials who are “family first,” Wal-Mart is their go-to store as a practical, inexpensive option. (Businessweek)