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Millennials are savvier shoppers than you think, seamlessly combining online and offline retail experiences themselves to find the best deals, and “the brands that will win big [with them] will invite showrooming versus discouraging it.” (Refinery 29)

Millennials are savvier shoppers than you think, seamlessly combining online and offline retail experiences themselves to find the best deals, and “the brands that will win big [with them] will invite showrooming versus discouraging it.” (Refinery 29)

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