Zales is putting their focus on male Millennials, creating campaigns that run during NFL games and Walking Dead to change the retailers’ image from old and stuffy to youthful and vibrant.

Zales is putting their focus on male Millennials, creating campaigns that run during NFL games and Walking Dead to change the retailers’ image from old and stuffy to youthful and vibrant. The ads feature marriage proposals in grand, viral-worthy gestures, and hope to reel in customers through all social media touch points. (MediaPost)