Millennials are known for prizing experiences, and there is plenty of evidence that giving them those experiences endears them to brands.

Millennials are known for prizing experiences, and there is plenty of evidence that giving them those experiences endears them to brands. Live experiences rule in getting people to recommend and purchase brands, and music events are the ones that make people feel the most positive about them. 68% of people who have attended branded live events have searched for more information on the brand online. (AdWeek)