We know approval for Obamacare has hit an all-time low among Millennials, and that cheesy ad campaigns have failed, so the gov has tapped none other than Adam Levine,People’s Sexiest Man Alive for 2013, to spur some passion for enrollment.

We know approval for Obamacare has hit an all-time low among Millennials, and that cheesy ad campaigns have failed, so the gov has tapped none other than Adam Levine,People’s Sexiest Man Alive for 2013, to spur some passion for enrollment. Celebrity endorsements have helped Obama in the past, and while the pop-rock heartthrob may not drum up thoughts of healthcare, his title implies that he can make anything look good. (The Wire)