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While some brands are having trouble incorporating the GIF phenomenon into their marketing efforts, MTV is introducing game play (a Millennial marketing staple) by requiring Teen Wolf fans to unlock a GIF puzzle to view the show’s trailer.

Dec 16 2013

While some brands are having trouble incorporating the GIF phenomenon into their marketing efforts, MTV is introducing game play (a Millennial marketing staple) by requiring Teen Wolf fans to unlock a GIF puzzle to view the show’s trailer. This tool will be reused for future content to foster repeat engagement. (Mashable)

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