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We’re telling brands to keep embracing the mushy stuff in marketing for 2014, and Apple is showing how successful it can be with their latest ad for iPhone, which is making everyone cry.

We’re telling brands to keep embracing the mushy stuff in marketing for 2014, and Apple is showing how successful it can be with their latest ad for iPhone, which is making everyone cry. The spot has gone viral thanks to it’s holiday sappiness. (All Things D)

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