Gen Z music journalists are gaining followers on TikTok. The app has helped transform music marketing as musicians have found viral fame, created dance challenges to promote tracks, and old songs have found new audiences—and now a new generation of music critics are making their mark on the platform. TikTok accounts like @MostleyMusic, @Loveinamovie, and @Hahakcoolgottagobye function like a 2010s music blog and introduce followers to emerging acts while also serving up “bite-sized summaries of news events” related to musicians—and they’ve all “flourished during quarantine” by helping the platform’s user base “sift through the endless stream of music that is uploaded daily to streaming services.” Their “influencer-ish, Vlog-ish style of music journalism might be the future.” (Rolling Stone)
