“Play-Doh for Grown-Ups” is here to stir up nostalgia in Millennial adults. Play-Doh is launching their “first ever” product specifically for adults, a scented line of doughs inspired by “comical trends, iconic themes and pop culture favorites.” The products will also have “sophisticated packaging,” “fun character illustrations” and monikers like Lord of the Lawn, Mom Jeans, and Overpriced Latte. According to one spokesperson: “People of all ages…can now enjoy the familiar scents of…[the] joys of adulthood from the comfort of a Play-Doh can.” (Adweek)
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